Innovation masters is a combination of the management of innovation processes, and change management. It refers both to product, business process, and organizational innovation.
Innovation masters includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. It allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, processes or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company’s product development, manufacturing and marketing.